HARRODS ROCKS
London's premier department store, Harrods, has recently been home to a lively event,

Harrods Rocks, centred on the life and times of the electric guitar. The event was promoted with an equally lively, and highly-innovative, window display that really attracted the crowds.

Innovative back projection
Using 3M's new Vikuiti Rear Projection Film and 3M Digital Signage Software, leading self-adhesive graphics converters Supersine Duramark Ltd -- SSDM -- were able to add a striking additional dimension to the evocative window display.

By cutting the self-adhesive projection film into the shape of an electric guitar and installing back projection and
image-limiting mattes, the SSDM team were able to project precisely-positioned rock videos (no image overspill) on to the 175cm-wide guitar-shaped projection screen.  

The projected images were high definition, and in vibrant colour day and night, and the display did not involve any ugly cables or wires that might have spoiled the effect.