A new era for SSDM
The New Year brings exciting news for the future of SSDM with important changes to our organisational structure.
SSHG acquisition
In July 2011 Supersine Duramark Limited’s parent company, SSHG Limited, acquired Fenn Graphics Limited. As a result of this acquisition the Group has been assessing the structure of its businesses and looking at ways to integrate certain functions and create further efficiencies and benefits for its combined customer base.
Restructure
From 3rd January 2012 Supersine Duramark Limited changes its name to Aura Graphics Limited.
Aura Graphics Limited will operate three divisions, sharing central resources such as Finance, IT, Marketing etc.
The SSDM operation and brand will trade as a division of Aura Graphics Limited to ensure continued recognition of its identity and reputation.
The Fenn Graphics operation and brand become part of the Aura Graphics structure and will trade as a second division of Aura Graphics Limited.
In addition to these changes the application and installation operations of both SSDM and Fenn Graphics merge to become a combined business unit – Aura Services.
Aura Services operates as a third division of Aura Graphics Limited, becoming the installation service for both brands. This move allows us to extend our capabilities and resources in the application of graphics and signage, consolidating our position as the largest operation of its type in the UK market.
Aura Graphics Limited
The creation of Aura Graphics Limited further strengthens its brands’ European market-leading position in transportation graphics, as well as adding a greater diversity of products to its enlarged customer network. Aura Graphics employs around 200 staff in its 100,000ft² premises at three UK locations.

What does it mean for you?
– I am a Customer (click here to expand or collapse additional information)
Account Management
As a customer of SSDM you will continue to deal with us in the same way as usual. All correspondence, contact points, etc will remain the same and still be branded as SSDM.
The people you deal with on a daily basis won’t change.
Application and installation
If you utilise our application and installation services, personnel from our Aura Services division will carry them out. As before, all our teams are fully trained and approved by the major global material suppliers, ensuring our warranty offering remains the market’s benchmark.
This unique operation will be readily identified by its new and distinctive brand identity on vehicles and clothing. So instead of seeing a SSDM van on site, you’ll see an Aura Services one.
Registered Office & Company Number
Although the legal name of the company has changed from Supersine Duramark Limited to Aura Graphics Limited, our registered office, company registration and VAT registration numbers remain unchanged.
Terms & Conditions of Sale
We have updated our terms and conditions of sale to reflect relevant changes in legislation and restructured them in order to provide more clarity and usability.
Within the terms we have also changed our standard payment terms to 30 days from the date of invoice.
A copy of the revised terms can be downloaded using the following link:
Download updated Terms of Sale: http://www.ssdm.co.uk/terms-of-sale
Download a PDF version of this announcement - click here
– I am a Supplier (click here to expand or collapse additional information)
From the 3rd January 2012 all on-going supplier contracts you have with us will need to be moved to the name of Aura Graphics Limited.
However you may continue to receive future correspondence and Purchase Orders from our SSDM branded division, or indeed from other divisions within the Aura Graphics Limited organisation.
For your records our Registered Office address, Company Number and VAT Registration Number remain unchanged.
Download a PDF version of this announcement - click here
If you would like to talk to someone or have any questions
- Please speak directly with your main contact at SSDM
- Please call us on 0845 0525 241
- Please email us at talk2us@ssdm.co.uk
Date published: 03 Jan 2012
